Amazon adverts under fire for being misleading

Amazon adverts have come under fire for being ‘misleading’ in relation to advertised price savings for four electronic products. Each advert reportedly received at least one complaint, and a subsequent investigation by the Advertising Standards Agency (ASA) reportedly upheld the complaints.

The Amazon adverts in question were for savings of £220 that could be achieved for an LG Smart TV; £193 on a ViewSonic monitor; £300 on an MSI laptop; and £185 on a Philips electronic toothbrush.

Despite protestation from Amazon, the ASA found that there was a lack of evidence to support the advertised savings.

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