Category: Travel and Holidays
First published by Matt on September 03, 2020 in the following categories: Advertising Incentives Industry Pricing Selling Restrictions Travel and Holidays and tagged with advertising | cma | competition law | investigations | market study | pricing | travel
The Competition and Markets Authority (CMA) continues to monitor pricing practices and behaviours for booking hotels online.
Since the completion of their investigations in 2015 into the sector, they have been actively engaged in monitoring developments. As an important sector to keep track of, their work – and that of their European competition counterparts – is clearly important.
Here is some information about the CMA’s latest publication of their work in this sector, and a brief background of the preceding events.
An update has been issued in the online hotel booking competition investigations being conducted that has been focusing on consumer law.
The Competition and Markets Authority (CMA) has been looking at the sector since 2017. They launched enforcement action in June 2018 on the basis that a number of hotel booking sites had reportedly been breaking important consumer law. Demands were also made for a number of companies to review their terms and practices to ensure that they’re being fair.
Matters like price guarantees and promises were also referred to the ASA (Advertising Standards Agency) over whether any statements being made were misleading.