{"id":966,"date":"2019-02-08T13:45:34","date_gmt":"2019-02-08T13:45:34","guid":{"rendered":"https:\/\/www.competitionlawyers.co.uk\/blog\/?p=966"},"modified":"2019-02-08T13:45:34","modified_gmt":"2019-02-08T13:45:34","slug":"crackdown-after-social-media-influencer-investigation","status":"publish","type":"post","link":"https:\/\/www.competitionlawyers.co.uk\/blog\/crackdown-after-social-media-influencer-investigation","title":{"rendered":"Crackdown after social media influencer investigation"},"content":{"rendered":"

A crackdown has been launched after a social media influencer investigation raised concerns that some product endorsements may be breaching vital competition law<\/strong><\/a>.<\/p>\n

The Competition and Markets Authority (CMA) has reportedly written to a number of high-profile celebrities about their social media influencing habits. As a result of the warning letters, some social medial influencers have promised to clearly state if they\u2019re being rewarded for endorsing products. Among those who have made the formal commitments are singers Rita Ora and Ellie Goulding.<\/p>\n

We welcome this move and the cooperation of those involved so far.<\/p>\n

<\/p>\n

What is the social media influencer investigation?<\/strong><\/h3>\n

The social media influencer investigation has been looking into whether it\u2019s clear enough to the consumer that some high-profile celebrities are receiving financial awards for pushing products.<\/p>\n

One of the primary reasons I personally use twitter is because I like to see what a number of sportspersons and musicians I like have to say. It\u2019s not uncommon to see these celebrities posting something about a product. You many think that they\u2019re just another person who uses the same aftershave as you, but the reality is that they may be receiving money for posting about a particular product.<\/p>\n

And this, to the consumer, may not be clear.<\/p>\n

To resolve this, the social media influencer investigation was launched. As a result of the findings, warning letters have been sent to a number of high-profile celebrities. Some have now agreed to state clearly if they\u2019re receiving money, gifts, rewards or loans from a company when they post about a product.<\/p>\n

A positive outcome to this social media influencer investigation<\/strong><\/h3>\n

The outcome for this social media influencer investigation is a positive one. With celebrities disclosing when they\u2019re receiving financial awards for posting about certain products, the consumers know when they\u2019re being marketed to. We don\u2019t just want to blindly believe that a product is great because someone famous uses it, when the reality is that they\u2019re being paid to push the product to you.<\/p>\n

This crackdown should hopefully ensure that the power of social media doesn\u2019t allow for consumers to be misled. This is greater clarity for the followers of high-profile accounts, and we welcome the move and the cooperation of all involved.<\/p>\n","protected":false},"excerpt":{"rendered":"

A crackdown has been launched after a social media influencer investigation raised concerns that some product endorsements may be breaching vital competition law. The Competition and Markets Authority (CMA) has reportedly written to a number of high-profile celebrities about their social media influencing habits. As a result of the warning letters, some social medial influencers … Continue reading Crackdown after social media influencer investigation<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[20,10,1,44],"tags":[29,2,15,21,45],"class_list":["post-966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-incentives","category-investigations","category-latest","category-selling-restrictions","tag-advertising","tag-cma","tag-competition-law","tag-incentives","tag-investigations"],"yoast_head":"\nCrackdown after social media influencer investigation - 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